Oakridge Centre
Oakridge is not only one of Vancouver’s best destinations for designer goods, it also has a long history of engagement with the local community and a really strong brand.
That brand needed to shine through Oakridge’s web properties—solidifying its position as the high fashion hub of Vancouver.
We led Oakridge through a strategy process that identified their core business objectives and broke those objectives down into tactics for the web. These included a fashion blog, social media integration and some seriously user-friendly elements like real-time store hours on the home page and a brand search that not only tells shoppers what brands are available, but exactly which stores carry them.
One objective was to deepen retailer engagement, so we built an intranet where retailers can submit events, promotions and job listings.
Some geekier features we’re proud of: - an interactive store directory that is not Flash-based (so it works on iPhones/iPads etc) but is still really pretty! - a background image that scales to any screen and looks incredible on mobile - a look and feel that is incredibly chic but can be switched up very easily to accommodate a new campaign.
We also developed a microsite to accompany Oakridge’s latest campaign, The Object of Your Desire. We worked with designs by Panzano & Partners and created this fresh, fun site that adheres to the campaign’s sophisticated aesthetic. Then we adapted the site specifically for mobile so it’s truly “prêt-à-porter”!
Visit site: http://www.oakridgecentre.com
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