Fulcrum Capital

PROJECT GOALS
Fulcrum Capital provides flexible, private equity and mezzanine financing to the Canadian middle market. Formerly HSBC Capital Partners, Fulcrum was breaking away from the brand, and needed a visual identity to show that distinction. They got in touch with our friends at Dossier Creative who went to work building a stunning brand. Dossier gave them a carefully considered logo, marketing materials and webdesign, but, when they came to the actual website, they needed a little help.

OUR APPROACH
That's where we came in. We became their hands and feet. We implemented Dossier’s design, and created a back-end that makes it work. Consultation was key on this project; each party collaborated with the others to ensure the site was exactly what Fulcrum Capital needed. It is a simple site, with a few tricks up its sleeve like data content filtering on the Investments page.

RESULTS
The resulting site looks extremely simple, because every element is carefully considered, leading visitors along a path to precisely the information they need to find. It's clean and sophisticated, conveying Fulcrum's history and prestige.

Visit site: http://www.fulcrumcapital.ca

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Not a design firm. And not a techno-babble-speaking group of computer geeks. We're right in the middle. Because between technology and creativity is where compelling web sites are born, sales are increased and market share is gained. We are a web agency. How can we help you?

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