Christian Labour Association of Canada (CLAC)
CLAC is an innovative union in the Canadian market, looking to find a middle-ground between serving both employers and employees. As a large National company, they have struggled with unifying their web voice to the public and having a Content Management System (CMS) that works within their organizational structure. Domain7 partnered with OutsideIn Communications, a strategic communications company, to help develop a Content Strategy that informed the message CLAC wanted and a site structure that met the strategic objectives of the organization. We knew that solving the content voice and position required a CMS that would enable content to evolve after launch. Domain7 created a custom CMS through Ruby on Rails, delivering a content experience geared directly at the business processes of CLAC.
Visit site: http://www.clac.ca
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