Abbotsford Heat
PROJECT GOALS
Newly formed AHL team, the Abbotsford Heat, needed a mark that players and Abbotsford residents could take pride in. The logo proposed by their NHL affiliate, the Calgary Flames, didn’t meet that standard. So they enlisted Domain7 to help them create something that better represented their level of skill and panache. With offices in Abbotsford, Domain7 has a vested interest in bettering the city, so we jumped at the opportunity to help our team gain the recognition they deserve.
OUR APPROACH
As Calgary’s farm team, in such close proximity to Vancouver, the Heat are in “enemy territory,” so the logo had to avoid a 'Flames' feel. With that in mind, Domain7 spent a great deal of time with the client creating and refining concepts that conveyed 'Heat' but not 'Flames,' until the existing comet-like look was achieved.
RESULTS
At the unveiling, cheers and applause greeted the logo. After two seasons, the cheering hasn't stopped, and the Heat have painted Abbotsford red (and silver!). The city’s streetlights are adorned with team colours on banners, immersing the city in the Heat's powerful brand.
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