Domain7

Digital East Conference

Last week I got to attend the Digital East Conference in Tysons Corner, VA, along with fellow marketers, bloggers, web strategist, and social media experts.

It was impressive to hear from Google’s David Perry, DC’s own Jon Carpenter from Living Social, Eric Ludwig from Rosetta Stone, and Marc Haseltine from National Geographic among others.

Some tips and highlights from these leading innovators:

Social Media

• What’s your story? Know your story and tell it well.
• Find out who’s already listening. Start with the folks who love and are loyal to your brand now.
• Build your network before you need them.
• Provide authentic content and meaningful feedback.

Marketing

• Marketing is all about relationships! Learn as much as you possibly can about your top three customers. Ask the ‘why.’
• Work at building relationships, not building a network. When you have relationships, you’ll discover you’ll have the network.
• Harsh truth: If your brand isn’t good, offline, it wont be good online.
• Write in the language of your customers.
• Real time data doesn’t matter if your company doesn’t respond in real time.
• Content doesn’t have to be formal or casual, but should reflect the company’s personality and brand.

Fun facts

• Skydiving was Living Social’s most successful deal yet.
• Facebook is the largest social gaming platform.
• Living Social sold more pole dancing deals than gym memberships.

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