March 9, 2010
Understanding Analytics (Part 2)
My last post imagined how valuable a Sears manager would find a small device that tracked the activity of every shopper who wandered into his store. Turns out, that device exists online, and it may be the biggest edge the web has over physical marketing. It's called analytics. ...
February 16, 2010
Understanding Analytics: A Parable (Part 1)
You are the new manager of your local Sears. You're eager to increase your sales, but you need hard data before you start tweaking things... ...
January 20, 2010
Why We Love Drupal
We've spent 12 years building our RouteOne platform, and we're proud of it. But over the last year, we've also needed something with more advanced features that some of our clients require....
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